About Justus Reid: From South Dakota to Balkan Social Media Star

Justus Reid’s journey is one that resonates deeply with his followers—a path marked by persistence, reinvention, and a dash of audacity. Born and raised in South Dakota, Justus didn't follow the traditional route to success. Homeschooled and having graduated high school from his living room, he was thrust early into the working world.

His initial jobs ranged from working at his father’s coffee shop to cleaning up roadsides for the county. These early roles gave Justus an appreciation for hard work and resilience, qualities that would later fuel his rise on social media.

A Soldier Turned Storyteller

At 19, Justus enlisted in the U.S. Army National Guard, where he continued to add new experiences to his life journey. It was during this time that he was introduced to TikTok by a friend in the military, sparking a fascination with this unique platform for short, engaging videos.

This discovery was a turning point, as Justus began to realize that social media could be more than just entertainment—it could be a powerful tool for self-expression and connection with others.

The Rise of a Balkan Phenomenon

Starting with simple, funny videos, Justus quickly realized he had tapped into something special. After a few viral successes, he noticed an unexpected trend: his audience wasn’t just in the United States. Instead, people from the Balkans, particularly Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, Macedonia and surrounding regions were drawn to his humorous takes on life as an American abroad.

This newfound fanbase led Justus to make a bold choice: he would fully embrace the cultural crossover, creating content specifically for this growing Balkan audience. His humor, candor, and willingness to learn about local customs resonated strongly, propelling him to influencer status overseas.

A Unique Influence on Social Media

Justus’s success is built on more than just popularity; it’s a deep connection he’s cultivated with his followers. Through a unique type of relationship called a “parasocial relationship,” his fans feel they know him personally. This connection is not accidental, it’s rooted in his authentic storytelling and his openness about his own life, making his fans feel like they are part of his journey.

With over a million followers and counting, Justus has become a trusted name and a sought-after influencer, known not only for his humor but for the sincerity with which he engages with his audience.

A Bold New Chapter

After his rapid rise on TikTok and Instagram, Justus made another life-changing decision: he left behind a stable life in the United States, sold his belongings, and moved to Europe to immerse himself in the culture that had embraced him so warmly.

This leap of faith was driven by his commitment to his fans and his belief that the best way to connect with people is to walk in their shoes. Since his move, Justus has worked with over a hundred businesses, helping them create meaningful connections with their audiences through his unique perspective on social media.

Today

Justus now calls Europe his home, where he continues to create engaging content that brings people together across cultures. Whether he’s navigating local customs, sharing his take on Balkan quirks, or simply making people laugh, Justus Reid is a creator with a purpose—to bridge worlds through laughter, shared experience, and genuine connection.

Follow His Journey

For anyone looking to learn more about Justus or see his work firsthand, his social media pages are a treasure trove of entertaining, insightful, and often hilarious content. Through his work, he invites you to join his journey, share a laugh, and perhaps see the world from a fresh perspective.